Growth Marketing Specialist - Dairy

Job Title: Growth Marketing Specialist

Location: Noida

Employer: One of the fast-growing Dairy brands

Responsibilities:

Customer Acquisition Using Digital Platforms :

- To attract new customers through various digital channels such as social media, search engines, display advertising, email marketing, content marketing etc.

- Collaborate with external agencies to create compelling campaigns targeting specific audiences.

- Utilize analytics tools to monitor the performance of campaigns and optimize them for maximum effectiveness and return on investment (ROI).

Customer Retention :

- Develop strategies to enhance customer loyalty and reduce churn rates through personalized communication, loyalty programs, and targeted offers.

- Implement customer feedback mechanisms to understand pain points and address them effectively, thereby improving overall customer satisfaction and retention.

- Work closely with operations teams to ensure a seamless customer experience and resolve issues promptly.

Upselling :

- Identify opportunities to upsell and cross-sell additional products or services to existing customers through targeted marketing campaigns and promotions.

- Analyze customer purchase behaviour and preferences to recommend relevant products or bundles that align with their needs and interests.

- Collaborate with other teams to develop upselling and cross-selling strategies that drive incremental revenue growth.

Studying Market Trends :

- Conduct thorough competitive analysis to understand market dynamics, identify key competitors, and evaluate their marketing strategies and tactics.

- Monitor competitor activities and performance metrics to identify strengths, weaknesses, opportunities, and threats (SWOT) that can inform our own marketing strategy.

Customer Insights and Data Analysis :

- To extract actionable insights from customer data

- Generate reports and dashboards to track key performance indicators (KPIs) related to customer acquisition, retention, upselling, and cross-selling, and use insights to drive decision-making and optimization.

Qualifications:

- MBA with relevant experience in Growth marketing/customer acquisition/retention of 3+ years

- Ability to think strategically and analytically, leveraging data and insights to develop actionable plans and drive business growth.

- Demonstrated initiative and accountability in driving projects forward with minimal supervision.

- Proficiency in formulating hypotheses, conducting experiments, and iterating strategies based on feedback and results.

- Strong interpersonal and communication skills, ability to collaborate effectively.

- Ability to adapt quickly to changing market dynamics, and challenges, maintaining focus.