Growth Marketing Role - Fintech/eCommerce

One of the Fintech/eCommerce is looking out for Growth Marketer.

Job Role :

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- You should have a strong grasp of Facebook marketing, Google Adwords & affiliate networks and run acquisition campaigns. 

- This person should have good knowledge of attribution tools like Adjust, Appsflyer, Branch etc for campaign tracking & optimisation.

- Growth manager will work with the product team, tech teams internally to build growth tools & features.

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Requirements :

- 3 to 5 years working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience with A/B and multivariate experiments

- Solid knowledge of analytics tools (e.g., Google Analytics, clevertap, Appsflyer, Amplitude)

- Up-to-date with the latest trends and best practices in online marketing and measurement