Primary Responsibilities A. User Acquisition - Driving month on month traffic growth on website through channels like search, google news, social media, paid marketing & partnerships with content aggregators - Create & execute PR & Distribution strategies and implement them with help of the team - Continuously build new channels for new user acquisitions using platforms like Quora, Reddit, Telegram etc. - Work with the product team to optimize the website for user experience metrics like load time, average time on page and other user engagement metrics - Work with editorial team to share insights on content performance and ensure new content production with the help of editorial team - Work with editorial team to identify content opportunities and optimize existing content performance B. User Activation - Converting unknown visitors to known users - Grow newsletters audience along with continuous optimisation of newsletter levers, continuous feedback to the editorial team and new newsletter initiatives - Create and manage lead magnets on website like giveaways, reports, referral programs etc - Plan, initiate & grow in activation channels like Whatsapp, Slack Communities, Telegram etc - Work with editorial team to create and launch new newsletters and content properties for growth in activation - Maintain, monitor and report performance of the key metrics and campaigns to the respective stakeholders C. User Engagement & Retention - Drive month on month growth in onsite user engagement metrics (pages/session, time on site etc.) - Drive month on month growth in user retention(primarily sessions/user) on the website by improving community engagement such as Newsletters, Telegram, Whatsapp and through other channels like paid marketing, social media etc. - Maintain, monitor and report performance of the key metrics and campaigns to the respective stakeholders D. Operations & Reporting - Create reports and insightful dashboards for marketing & editorial teams for daily, weekly, monthly reporting - Create interactive dashboards for key stakeholders for review of marketing journeys, content performance & audience engagement - Create, maintain & run the key processes for CRM, virtual events, customer success, telesales, product & content feedback, keeping all key stakeholders in loop - Work closely with the marketing and editorial teams to drive growth, creative experiment and audience engagement Professional Traits A. Mandatory Skills: - 5+ years of experience in growth & content marketing - Preferably from modern digital media or content-first digital companies - Has a strong understanding of content/content marketing and fluent in communications - Should have strong experience in Growth Marketing, Content Marketing, CRM, Analytics - Has demonstrated strong experience in driving growth and scaling engagement/conversion at a B2C company B. Preferable Skills: - Managed a team of up to 6 people in the past - Strong operational, analytical background, should be tech savvy and able to think from first-principles - Experience in Running Multivariate Experiments, User Research, Funnel Optimisation & Marketing Automation

Delhi NCR

Growth Marketing Manager - Media/Advertising Firm 

Growth Marketing Manager - Media/Advertising Firm  ,Job Description for Growth Marketing Manager - Media/Advertising Firm  in Zyoin Web Pvt. Ltd. in  Delhi NCR for (5-9) years of experience. Apply Now!

Job Description for Growth Marketing Manager - Media/Advertising Firm  in Zyoin Web Pvt. Ltd. in  Delhi NCR for (5-9) years of experience. Apply Now!