Growth Marketer - SaaS Startup

Roles and Responsibilities

Responsibilities

- Conceptualize, and launch product features and marketing campaigns that will increase usage, traffic and conversion for the product from TOFU to BOFU

- Apply rigorous product analytics to assess the effectiveness of product features and marketing activities.

- Use data-inspired insights to build hypotheses for A/B tests and new initiatives

- Identify, develop & optimize new growth channels to drive revenue growth

- Own and drive paid and non-paid digital growth strategies, including our spends on digital and social platforms

- Collaborate with product, engineering and marketing team to translate hypotheses into detailed experiment specs, design suggestions, and messaging strategies. Measure and assess experiment results, share learnings across all key stakeholders

- Conduct market research to investigate how the market leaders as well as competition are hacking growth and leverage the learnings for our own growth

- Requirements :

What Really Matters

- 2+ years' experience in the same role with a SaaS startup. Clear and visible proof of your impact in these roles

- Exceptional multi-tasking and analytics skills with an acute eye for detail

- A STEM or MBA degree from a top institute

- A person with the right kind of values that match ours

- Experience with web and product analytics tools like Amplitude, GA etc. and ad platforms like Google ads, FB, Linkedin ads etc.

- A naturally analytical bent of mind, data-driven approach to decisions and the ability to be a self-starter

What Matters A Little

- Background in Computer Science

- The organizations where you have worked earlier

What Does Not Matter

- Your style of working

- Personality Expectations

- We believe that it takes a certain type of personality to do a certain kind of role well. For this role, we expect that you have an extremely objective approach to decision-making and data drives all your decisions. You are thoughtful and analytical, and believe in doing things the right way, even if it means that you have to slow down. You believe in optimizing every small detail and finding the most efficient way forward, be it at work or in life.

What is in it for you?

- Top-grade salary + founding member equity + a world-class problem + kickass teammates + openest culture ever