Growth Manager - Revenue & Retention - Media Platform

Growth Manager - Revenue & Retention

Key Responsibilities :

- Own platform's monetisation and ensure that the business achieves its monetisation targets

- Work cross-functionally to build a thorough understanding of the conversion funnel, identify key marketing and content levers of the platform

- Identify and execute content-based marketing campaigns that may lead higher monetisation

- Work closely with category, product and user acquisition teams for delivering very high impact campaigns

- Drive analytics and strategy to increase ARPU from acquired users

- Retention/CLM/Product marketing- (Retention charter, co-own with product team, Events, moeanage cohorts, WhatsApp, SmS, IVR, loyal user gratifications etc)

- Co-own content's pricing and monetisation strategy to deliver highest conversions and ARPU

- Sharing feedback for product improvements; responsible for tangible growth goals; track, analyze and report on progress towards goals

- Help in building team capabilities around Marketing tech stack including Experimentation platform, Data platform and CRM platforms

- Develop new engagement programs, experiment aggressively, and prioritizing initiatives to increase the overall conversion levels of different user cohorts

What To Bring :

- Must have experience of growing platform's revenue via marketing, content and product interventions

- Proficiency with data and attribution tools, deep analytics, performance monitoring

- 4+ years of experience in managing complex projects with multiple stakeholders with high attention to detail

- Having a growth mindset and someone who is comfortable in a cross functional environment and has to work on challenging problems and deal with ambiguity

- Ability to lead with influence and work collaboratively with multiple cross functional teams

- A willingness to work outside of the scope in order to bring alignment and better overall outcomes to the business at large

Qualifications :

- Bachelor's Degree and MBA from Tier - 1 institute.

- 4 to 6 years of post-MBA experience across Growth/Revenue Strategy/Strategy Consulting/Corporate Strategy Team at digital consumer businesses

- Ability to build teams and scale rapidly

Language Proficiency: English & Hindi

Location: Anywhere in India