Growth Manager - Retention & Engagement - BFS

About Role :

- Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs

- Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key communication opportunities, and thereby drive retention, engagement

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth

- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

- Work closely with a range of cross-functional teams- product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products

- Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities

- Analyze and present reports to multiple stakeholders

Requirements :

- 3+ years of experience in marketing, growth or program management or related roles

- Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights

- Hands-on experience with tools such as Google Analytics, Firebase, Appsflyer, etc.

- Excellent verbal and written communication skills.

- Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience- from frontline workers to CXOs.

- Strong interpersonal skills to manage and work with multiple teams and stakeholders

- Demonstrated strength in strategic thinking/market analysis /competitive analysis