Growth Manager - Performance Marketing - Education

Key Responsibilities :

- Manage performance marketing channels to maximize relevant KPIs

- Plan, create, and execute campaigns end-to-end on all channel

- Affiliate partner management

- Innovate and lead new campaign ideas

- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences

- Acquire insights into online marketing trends in the industry and keep strategies up to date

- Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends

- Work closely with the product and business team to implement strategies

- Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights

- Lead funnel building initiatives, user acquisition, conversion & retention of users

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

- Regularly optimize campaigns to continuously improve ROAS from the campaigns