Growth Manager - D2C

Experience - 4 TO 5 Years -D2C Mandatory

Budget - 18 to 20 LPA

Job Role In Brief -

- Conceptualizing, building, executing and analysing adoption and engagement marketing programs across all organic channels

- Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging

- Partnering with product and technology team to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers

- Identifying new partners, opportunities (special focus on smaller counters/partners)

- Responsible for Category Growth Trends.

- Design and execute user-driven growth campaigns.

- Use site analytics to plan and develop initiatives to improve engagement, maximize conversion, increase user retention percentage and achieve daily order targets.

- Analyze competitors on an ad hoc/seasonal basis identifying opportunities that may help improve the customer proposition

- Week over week review of analytics to ensure growth from previous period

- Define joint solutions, value propositions, and business models with individual partners that results in a positive return