Growth Manager - B2C Startup

We are hiring for Growth Manager for a renowned startup based in Bangalore. Job responsibilities:

- Own the marketing charter for growth perspective and collaborate closely with central teams to strategize and coordinate campaign executions.

- Devise innovative user growth strategies aligned with the category's vision and business goals to enhance the category's presence on and off the app.

- Identify demand levers by thoroughly understanding consumer behavior and develop offerings around it.

- Create and execute a robust performance marketing strategy and execution plan.

- Develop and manage digital prospecting and remarketing campaigns.

- Evaluate budgets and campaigns across various digital channels like performance marketing, SEM, social media marketing, etc., to ensure a strong return on investment and efficient customer acquisition cost (CAC).

- Ensure successful planning, execution, and optimization of key traffic KPIs through paid, organic, and owned media channels.

- Collaborate with the brand team to optimize all brand assets/creatives used across multiple performance channels.

- Identify user cohorts and run custom growth campaigns to drive user activation and reactivation.

- Collaborate closely with management, sharing funnel conversion improvement ideas, feedback, and presenting results.

- Measure and report the performance of all marketing campaigns and assess their return on investment (ROI).

Skills and Experience - 2+ years of relevant experience in the consumer internet industry, specifically in similar roles encompassing Growth and Marketing.

- Hands-on knowledge of various online marketing channels, including Google AdWords, Facebook & Instagram Ads, Remarketing, FB & social media marketing, etc.

- Proficiency in campaign creation, monitoring, and optimization.

- Ability to conduct A/B experiments for continuous improvement. Can draw insights from data and consumer conversations