Growth Lead - Own Base - Electricals

Growth Lead- Own Base

The Growth lead - Own base will play a strategic role in identifying opportunities that exist in Enphase customer base globally and running business programs for monetizing the same. Success in this role requires a passion for marketing, eagerness to try and learn new things, and a customer-first mindset when approaching projects. Knowledge of best practices around effective messaging, funnel optimization, deliverability, customer segmentation, reporting, analysis, and testing strategies.

Scope of responsibility :

- Sole owner for revenue from own base - Develop and drive own base revenue programs in coordination with rest of the organization

- Identify trigger moments that are critical to customer decision making and overlay tools and processes to capitalize on them.

- Gain deep customer empathy and understanding of the challenges and triumphs that our users encounter as they use Enphase products and services

- Design and execute customer marketing initiatives with a focus on adoption and revenue (upgrades) through the life of Enphase solutions

- Build and introduce enablement tools (brochures, web copy, presentations, e-mails) that support cross-sell and upsell

- Analyse and monitor the impact of programs, using constant test and measurement strategy to constantly improve conversion

Qualifications and Experience :

- MBA or equivalent from a Tier-1 college with 3-5 years in a lifecycle or category marketing environment, preferably in the tech/telecom/energy/start-up space.

- Track record of successful collaboration with Product, and Sales teams on projects/initiatives that drive acquisition, revenue, and retention. Exposure to CLV and upgrade/upsell marketing a bonus.

- Knowledge of tech stacks and marketing automation tools (SFMC/SFDC/GA), ground-up experience in building and rolling out automation tools a bonus.

- Experience working with business partners on marketing initiatives a bonus.

- Demonstrable experience planning and executing programs particularly adoption, cross-sell, and up-sell and an understanding of marketing tactics like events, e-mail, advertising, and in-app messaging

- Ownership, willing to take on complex projects and own them from start to finish.

- Exceptional writing, communication, and speaking skills.