Growth Lead - FMCG/Consumer Durable

About the Role :

We are currently hiring a Growth Lead with a successful track record to drive revenue, user acquisition and brand awareness.

Responsibilities :

- End to end management of performance marketing activity across Paid Channels including Google, Facebook, Instagram etc.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Skills & Requirements :

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- You have expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open minded, curious and a strong problem solver