Growth Head - Digital Marketing - B2C - Medical Devices/Consumer Healthcare

- Build B2C consumer healthcare market via digital marketing techniques.

- The candidate needs to have experience with digital micro-targeted marketing, influencer marketing, programmatic digital marketing, etc. with experience of P&L responsibility.

- Lead, define and execute strategies across global markets, including growth and innovation strategy, product lifecycle management, and capacity planning.

- Head the department and responsible for short term and long-term marketing strategies.

- Responsible for setting up B2C business for the medical device defining the communication strategy for different use cases and different TGs.

- Work with 360 approaches (SEO/SEM, content marketing, performance marketing, influence marketing, Lead generation) and campaign management to build categories and drive digital demand for our solutions.

- Drive global revenue growth, including current operating year and three-year plan.

- Own the product lifecycle from requirements gathering through production and release.

- Drive better CRO, higher AOV, lower CAC & higher LTV.