What will this role do? - Understand WorkIndia's portfolio of products, their target candidates and benefits, and how they fit into our candidates employment journey - Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them - Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics - Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message - Partner with the Product, Marketing, Analytics, Insights, and Data Science teams to connect the right message to the right customer at the right time - Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations and scale as necessary Ideal profile for this role: - Passion for the small business community and want to help them grow - 7+ years of experience in growth, product marketing, or strategy consulting / investment banking - Strong quantitative analytical ability and excellent written and oral communication skills - Project management skills to initiate and drive efforts to completion, working with a large number of stakeholders across the company Brownie Points : - Fluency with Data Analytics in a highly operational environment - Marketing experience - Experience working with SME/B2C space - Experience working with multi-channel campaigns across email, push, in-app, web display ads, direct mail, etc What's in it for you? - Work with a highly-purpose driven team, focused on providing meaningful livelihoods to 23.7 blue collar individuals - Experience a strong culture which values 100% transparency, ownership & autonomy - You get to work in a high execution, do what-it-takes attitude team. - You will get a free hand for execution as long as it makes sense. - You will get to explore a new dimension of possibilities and chance to do things that were never done before

Bangalore

Growth Head - Blue Collared Workforce Tech Platform 

Growth Head - Blue Collared Workforce Tech Platform  ,Job Description for Growth Head - Blue Collared Workforce Tech Platform  in CareersAhead in  Bangalore for (7-15) years of experience. Apply Now!

Job Description for Growth Head - Blue Collared Workforce Tech Platform  in CareersAhead in  Bangalore for (7-15) years of experience. Apply Now!