Growth Head - Affiliate Marketing/Performance Marketing - Growth - FMCG

About Open Secret:

Open Secret is a platform with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors and funded by prominent investors: Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (Director and former CEO, Godrej Consumer Products).

The goal is to become the most preferred F&B platform for families by un-junking their favourite food & beverages. Open Secret is currently available through their website at https://opensecret.in, multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks along with other partner brands including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes , Chocolates, Nutty Spreads etc.

About the CEO and Co-Founder:

Ahana Gautam, CEO & Co-Founder at Open Secret, is an experienced operator with a passion to build and grow the biggest consumer brands in India. She is currently building Open Secret with a mission to make every Indian family snack better by un-junking their favorite food and beverages. She has a B.Tech from IIT Bombay and an MBA from Harvard Business School.

Started her career at P&G where she worked across multiple functions - supply chain, finance and marketing. Ahana grew her passion for food brands at General Mills in the US where she launched natural and organic products.

About the job:

We are looking for a Growth Head with an intrapreneurial & growth mindset. A hustler who is data driven, can execute out of the box ideas. This role requires that the candidate has have high sense of ownership & capacity to function independently.

Responsibilities:

- Scale traffic in a profitable fashion across performance marketing, affiliates, influencer and organic

- Work closely with digital agencies and brand marketing team for benchmarking and measurement to increase conversions, cross-sell, drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency

- Product listing, maintain price parity, analyzing customer performance and take actions towards improvisation.

- Lead all retention efforts across digital channels; CRM, telemarketing, etc.

- Work closely with the product and tech teams to optimise storefront and listings for conversion, basket building, and profitability

- Co-create GTM for onboarded brands and categories along with the category managers to deliver on monthly revenue and growth targets

- Manage and grow a nimble and diverse team to deliver on above goals

Requirements:

- 5 - 7 years business and / or marketing experience in relevant startup and e commerce organisations

- Strong experience using performance marketing to drive traffic growth and brand awareness

- Strength working with cross functional teams in a high growth environment

- Worked on different live projects, web optimization. Skills:- Customer Retention, Product Marketing, Marketing, Digital Marketing, Revenue growth,