Growth Hacker - Retention & Engagement - EduTech Startup

FIRM:

Well funded ed tech start up

LOCATION:

Gurgaon

Responsibilities

- Drive initiatives aimed at increasing repeat rate, retention and re-engagement

- Create customer journeys and manager user lifecycle across all segment of users (new, active, dormant)

- Own all channels of communication with customers including Email Marketing, SMS and Push notification

- Interact with product and tech team to implement the growth charter and product roadmap pertaining to growth and retention

Skills & Qualifications

- Strong analytical skills with orientation to solve problems

- Strategizing, measuring and improving drip Marketing campaigns to increase user LTV and retention.

- Experience in Marketing Automation tools and CRM like CleverTap,Netcore,Moengage etc.

- Experience in creating creative campaigns and understanding of customer journeys in B2C product.