Growth Hacker - HR Technology Startup

Responsibilities

- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.

- Bringing traditional and creative ideas how to grow those KPIs.

- A/B testing those ideas.

- Analyzing the data and users- feedback.

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Driving traffic to your website, landing pages, social media, apps-

- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.

- Working on a lean startup process.

- Working with the AARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)

- Prioritizing growth channels.

- Optimizing channels in order to always improve the performance of ones business.

- Scaling and Automating the growth processes.

- Knowledgeable about referral marketing and being able to create viral growth.

Requirements

- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.

- Being social and understanding users- behavior. Having great customer relations skills and being focus on customer experience (Note: being a people's person should be part of the growth hacker's capabilities but is also part of the the anatomy of an entrepreneur.)

- Willing to learn.

- Having a startup mindset with strong problem solving skills.

- A/B Testing and Data Analytics experience

- Editing and copywriting skills (would be great to have)

- Not being scared of pivoting

- Knowledge about both inbound and outbound marketing

- Programming knowledge: even if it's not compulsory, it would be great to have.

- Being performance and results-oriented

- Being curious and creative

- Being relentless in pursuit of growth

- Having experience with growth hackings tools such as, MailChimp for email marketing campaigns, Zoho for CRM, sales and marketing purposes, JIRA for bugtracking and projectmanagement, Zoho for customer/usertracking behaviour, on page and off page site optimisation.