Growth Analyst - B2B/Lead Generation - BFS

Tookitaki, founded in early 2015, is a pioneering company that has transformed the landscape of financial crime detection and prevention for banks and fintech companies. Tookitaki is known as the world's best anti-financial crime platform for fintech firms. With unparalleled risk coverage powered by seamless integration with the expansive AFC Ecosystem - the hub of global financial crime expertise sharing innovative crime patterns.

- Its platform anticipates, not just detects, powered by a community-driven knowledge core. Scaling effortlessly with its clients, Tookitaki FinCense's modern data engineering stack assures real-time responsiveness and superior technical performance, emerging not merely as a solution, but as a strategic partner in fostering a safer financial landscape. Our Values : We are customer obsessed We persevere We are a diverse, inclusive workforce We innovate Market Impact Tookitakis technology is not limited to detection; it anticipates financial crime. It has processed over 4 billion transactions, overseen 375 million accounts, and resolved 1.5 million alerts.

- The companys success lies in its community-driven knowledge core, allowing for real-time responsiveness and superior technical performance. Role & Responsibilities Customer Acquisition A deep understanding of various customer acquisition channels, e.g., search engine results, paid ads, email referrals, organic traffic, social media referrals, etc Proven and hands on experience in generating list of prospects using online sources, databases - ZoomInfo, Apollo Statistical Analysis - Use statistical methods to analyze top-of-the-funnel (ToFu) metrics and identify areas for improvement Business Partnering Experienced in coordinating cross-functional teams to achieve a shared objective. Immediate stakeholders will be demand generation team, performance marketing team and inbound campaign team Produce weekly and monthly performance reports with actionable insights and data-driven recommendations

- Develop and continuously optimize dynamic sales dashboards to track key performance indicators with focus on ToFu metrics, CAC and LTV Evaluate and manage a suite of sales tools, including CRM and email tracking systems to track and optimize campaign performance Develop a strategy for building and maintaining a database for Total Addressable Market (TAM) and Serviceable Addressable Market (SAM).

- Data-Driven Decision Making Harness data analysis to uncover growth opportunities and drive strategic decisions. Regularly scrutinize user market trends, and competitor activities for proactive market positioning Tech savvy - ability to run SQL queries on the data for analysis Knowing how to translate data into insight - Fluent in data analysis and data processing tools like analytics tools, data visualization tools, A/B testing tools, Excel, Power BI etc. Use customer data and seek empirical evidence to validate hypotheses and optimize campaigns precisely Seamless

- Cross-Functional Collaboration Collaborate with sales, product, and customer success teams, ensuring alignment on growth initiatives and overarching goals Regularly update leadership on growth metrics and the progress of strategic initiatives Engage with other teams to gather valuable feedback, ensuring continuous improvement and satisfaction

- Ideal Candidate Proven experience of over 2years (for Analyst) or over 5years (for Manager) as a Growth Manager or similar role in a SaaS environment - preferably in Fintech space Strong analytical skills with proficiency in using analytics tools In-depth knowledge of digital marketing channels, strategies, and best practices

- Experience with A/B testing, experimentation, and data-driven decision-making Excellent communication and collaboration skills Key skills - "Growth Marketing Digital Marketing Marketing Analytics"