Growisto - Specialist - Search Engine Optimization

About the Role:

Search is an integral part of the online ecosystem. Search is used extensively on Google, YouTube, Amazon and other marketplaces, Social media platforms, help sections of websites and individual websites. Search is one of the most important reasons to which success of Google, YouTube and Amazon can be attributed. For other businesses, search engine optimization (SEO) - optimizing webpages and content to rank higher on search engines such as Google, is one of the key drivers of traffic to websites. How your website ranks on Google is one of the most important factors for the success or failure of online portals and online businesses. The role is for SEO specialists or those who want to build a career in this high demand skill-set.

Responsibilities :

Client/Project Management :

- Develop solutions that address clients business and goal, while establishing a thorough understanding of clients business, brand, customers and competitive landscape to provide strategic guidance

- Help delivery/project management team address complex SEO problems, drive awareness about latest developments in Search

- Track and drive the progress of various projects to ensure timely delivery

- Performing risk management to minimize project risks using A/B testing

- Consulting clients on various SEO techniques

- Expertise in core SEO tech, on-page and off-page activities

- Developing a detailed project plan to monitor and track progress

Qualification requirements & preferences :

- Bachelor's/PG degree or equivalent is mandatory.

- 2 to 3 years of relevant experience in client management/project management

- Strong written/verbal communication and analytical skills

- On-page SEO experience (content strategy, AI writing, traffic analysis, drop analysis, content gap analysis, featured snippet analysis, and regular optimization)

- Tech SEO experience (coverage issue resolution, QA, rendering issues, canonical tags, handling URL parameters, schema, page speed optimization)