Growisto - Project Manager - Performance Marketing

Client/Project Management:

- Develop and implement solutions/strategies, media plan and growth plan that address client's business and goals, while establishing a thorough understanding of client's business, brand, customers and competitive landscape to provide strategic guidance

- Manage multiple projects and ensure that the goals of the individual projects are being met

- Establish and maintain client relationships including client communication, report delivery, project management, and strategy development

- Track and drive the progress of various projects to ensure timely delivery

- Consult the best marketing teams of India on Google and Facebook Ads

Building Team:

- Lead a team of 4-6 people

- Responsible for the growth of the internal team members by identifying and using the right skill set for the right task

- Training internal team members on the latest methodologies, best practices of PPC, customer segmentation, account audit

- Adding the right talent in the company by actively participating in the hiring process

Desired Qualifications:

- Proficient in Google Ads, Facebook Ads and Google Analytics with ROI driven approach

- 4-6 years of relevant experience having worked with fast paced ad - tech agencies or companies in a dynamic, high performance work atmosphere

- Thorough understanding and hands on experience of Bid Optimisers, RTB, DSPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer etc.

- Crystal clear understanding of ROAS, CAC, LTV, QS, CVR, Ad Rank, Split Testing

- Detail oriented and proficient at managing projects and able to multitask, organize, prioritize and structure workload

- Experience in Landing page optimization

- Strong written/verbal communication and analytical skills

- Experience presenting to external stakeholders at a variety of levels