Groupon - Sr Executive/Assistant Manager - Brand Marketing & Promotions

Company Profile:

Launched in 2008 and publicly listed on the NYSE in 2011, Groupon.co.in is the world's best known brand for Daily Deals, with a presence in over 48 countries and more than 200 million subscribers!

Forbes Magazine has called us the Fastest Growing Company Ever! In India, we started our journey in October 2011. Today we are India's biggest and best Deal Site, with 200+ employees spread across 10 cities in the country.

Everyday Groupon features deals on the best stuff to do, see, eat and buy. By promising businesses a number of new, excited, web savvy customers, Groupon offers deals that aren- t available elsewhere and aims to become the operating system for local businesses across the world.

Job Title: Sr. Exec. / Asst. Manager - Brand Marketing & Promotions.

Reporting: Head - Brand Marketing.

Job location; New Delhi

About the department:

Groupon acts as a marketing platform for it's merchants. Thus, marketing and promotions are at the heart of everything we do. We look for people (not necessarily from a marketing background) who:

Have creative, out of the box thinking & understand the technology space.

- Have a flair for creating disruptive campaigns across media platforms. (Read: The "Yoda" of creativity who always has the force working for him/her)

- Love number crunching and are excited to work on big data analytics, even if it is way past midnight (Read: Evil geniuses who can generate Millions of Dollars without spending a Penny)

- Love managing and working with cross functional teams.

- Are Dilbert Fans.

- Are possibly Batman fans too...

We offer great learning opportunities by interacting with global teams and some of the best talent in computational marketing.

- ROI and measuring marketing effectiveness is part of our DNA. We live by this statement "If you can''t measure it, you can't improve it & it's definitely not worth getting into"

- We understand that great marketers need creative freedom and autonomy to create campaigns that can change the way the world sees us & these are provided in ample quantity & quality.

Primary responsibilities will include:

The individual will be responsible for running local marketing campaigns including Radio, print and direct marketing campaigns. His / her responsibilities will include:

- Coordinating with local sales teams to build promotion plans.

- Managing Creative and media agencies to ensure campaigns are delivered on time.

- Managing the marketing calendar and budgets.

- Report the outcome / ROI of the executed campaigns.

- Strategize and plan innovative programs for offline customer acquisition and retention.

- Media buying and planning across mediums excluding online.

- Conducting Market research through online and offline mediums.

Skills and Experience:

- Minimum 1.5 / 2 years is must. Prior experience in account / media planning in creative / media agency /

- Online / Telecom Industries will be an added advantage.

- Should be well versed with media buying and planning across mediums like print / radio / TV.

- Exposure to market research will be an added advantage.

- Excellent communication, presentation, project management and analytical skills to be able to interact with multiple stakeholders including Top Management.

- Should be an innovative out of the box thinker who can create innovative campaigns to enhance brand equity and increase website traffic.

Why Groupon:

- Be part of the World's Fastest Growing Social eCommerce Business.

- Attractive remuneration.

- Driven and rewarding culture.

- Fast paced environment.

- Fun & flexible.

CTC: 6 to 10 Lakhs depending on previous experience.