GroupM - Director - Programmatic Media Planning - Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal

About the role

Essence is looking for a Planning Director with practical programmatic platform experience to work on one of our largest ecommerce clients in India.

Some of the things we'd like you to do:

Campaign Planning and Management

- Understanding the brief and campaign objectives from the client

- Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client's business objective -from the programmatic platforms

- Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

A bit about yourself:

- Client facing/Agency experience is preferable

- The candidate should be good with data. Modelling experience is preferable

- Practical experience of running the programmatic platforms - DBM, other DSP

- Working knowledge of PG, TG, Auction deals

- Knowledge of leading ad tech ecosystem - DCM, Ad verification, DSP, Audience

- Prior experience of ad operations - impression, click tags, reporting

- Working experience of Facebook and AdWords preferred)

What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.