Group/Sr Brand Manager - FMCG

We are looking for Sr.Brand Manager / Group Brand Manager for one of the Leading FMCG Based out of Kolkata

Location - Kolkata

Experience : 6-10 yrs

CTC – 18 to 20 Lakhs

Role & Responsibilities :

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brandwise budget vis-à-vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

Objective: -

- Takes overall responsibility for managing all brands within a category.

- Assists in developing and executing the marketing & branding strategy to improve market share and reach.

- Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.

- Ensures co-ordination within brands of the same category in order to ensure brand optimization.

- Ensures that brands leverage on the common market intelligence & consumer needs for the category.

If you are interested in this position and knowing more about the same please share your profile at sunil@montekservices.com or feel free to call me at 0860006100

Sunil Gaikwad
No - 8600006100