Group Product Manager - Retina - IIM/XLRI/FMS/MDI

Job Title: Group Product Manager

Department: Retina

Reports to (Job Title): Marketing Manager

Job Purpose

Development, implementation and accountability for operational plans which optimize profitability, market share, and revenue growth for a brand in the short and long term.

Major Accountabilities:

1. Development, implementation and accountability for operational plans which optimize profitability, market share and revenue growth for a brand(s) in the short and long term.

2. Proactive development of marketing and promotional mix to meet brand objectives and customer needs.

3. Monitor business performance and external environment via appropriate tools to deliver corrective action as required meet business objectives.

4. Liaison with external agencies to deliver initiatives for brand accurate management of budgets for brand.

5. Creates and delivers operational plans appropriate to life cycle of brand to optimize return for the organization.

6. Delivery of sales targets Full accountability for brand and delivery of all programmes related to it.

7. Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.

8. Disease and market understanding to develop customer insights through appropriate techniques/tools

9. Support and Build team to achieve team goals Management of external agencies to meet team goals

10. Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.

11. Key Performance Indicators / Measures of Success

12. Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.

13. Full financial accountability of Advertising and Promotion budgets.

14. Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.

15. Deliver on operational plan, on time and to a high standard.

16. Manage all components of a key brand or components of a priority brand.

17. Build and develop strategic forecasting from a robust patient model.

18. Launch a line extension, new campaign, commercial programme, and / or generic defense.

Note : Candidates from Premier B school from Pharma/Medical device industry only apply