Group Product Manager - Pharma OTC - IIM/FMS/MDI/XLRI

- Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division

- Achieve top-line, market share and bottom-line targets for the brands assigned

- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

- Analyze market conditions and forecast sales on a regular basis

- Monitor ROI on brand strategies

- Monitor competitor activities

- Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

- Develop and implement Annual Operating Plan for brand portfolio

- Undertake fieldwork to capture insights

Education:

- Graduate in Science / Pharmacy

- MBA/PGDBA in Sales and Marketing from top B school (tier 1)

Experience:

- Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager

- Additional exposure of sales preferred

- Exposure to managing Key Accounts / dealing with Key Opinion Leaders

- Experience in managing new launches