Group Product Manager - Maternal Health

Our client is One of the top Pharma MNC based in Mumbai.

- We are looking to appoint a Group Product Manager - Maternal Health

Job Objective:

To devise Brand Strategy to manage brand portfolio profitability and sales targets. To devise promotional plans and ensure timely and qualitative execution of the same.

Ideal Candidate:

B Pharm / B. Sc. / M.Sc. (Chemistry) with MBA with 5-10 years of experience with good understanding of Specific Therapy Area.

Key Responsibilities:

- Develop strategy based on brand positioning, customer, channel & regional segmentation for both short term and long term goals

- Develop customer-focused plans to ensure alignment of all marketing activities including both traditional and innovative tools to support an operating plan. Tailor the brand strategy and its execution as per the need of the local market

- Develops channel-specific approaches for key customer segments (e.g., retail, hospitals, governments, etc.)

- Scan the market for potential new avenues of revenue generation and develop market entry strategy for a brand for previously untapped geographies.

- Provide inputs to the creative agencies for development of artwork and leave behind literature. Coordinate with and manage vendors in the area of media, advertising, design, printing, market research and NPD.

- Drive market intelligence gathering initiative for existing and new products by liaising with the sales teams and market research agencies

Reporting Structure:

- Reporting to: Marketing Manager

- Reportees: Individual contributor role

Location: Mumbai