Group Product Manager - FMCG - IIM/ISB/FMS/MDI

Group Product Manager(GPM), leading FMCG, based out of Gurgaon, India.

One of the world's largest manufacturers, with fun, global brands that are being enjoyed in more than 150 countries worldwide and a strong, high growth India business - is seeking for a passionate, enthusiastic marketer for the position of Group Product Manager(GPM). As a GPM, you will be planning and implementing brand portfolio strategy in alignment with brand short term and long-term goals, assess competition activities and changing consumer market. The role will report to Category Head and a team size of 1-3 members.

Main responsibilities include :

1. Drive brand growth by translating and implementing the overall marketing/ category strategy into 1-yr and 2-yr action plans for the portfolio. Define the product portfolio deployment strategy and periodically review and examine the same to maintain the effectiveness and impact on the brand.

2. Convert the insights from consumer research into action plans for the brand/ product portfolio including New Product Development, Communication development & consumer engagement plans. Drive its implementation by working closely with key internal and external stakeholders.

3. Work with Sales/Trade marketing team to analyse the sales and profitability data (volumes, market share, growth, ATL, BTL) to identify appropriate initiatives and designs for enhancing the overall brand presence.

4. Media Management:

- Plan the APL calendar and work with the media team to develop media plans for the brand/portfolio and monitor media spend for each brand

- Analyse media efficacy through evaluation of activation and suggest relevant changes basis results

5. Market Research:

- Define the scope for research for the product category. Initiate new research in line with emerging requirement to assess feasibility.

- Review and analyse research outcomes, draw interpretations, and give appropriate recommendations to align brand marketing strategy to research outcomes

6. Develop mechanism to measure and track the effectiveness of media spends - analyze past trends, spends and expenditure for recommending the annual budget requirements.

7. Regularly scan markets (domestic and international), review and analyse external reports (Neilsons report, Track Reports) to identify and anticipate trends, shifts in media to conceptualize innovative ideas / initiatives for new products - within and outside the existing range of products.

8. Coach and groom brand managers/product managers to enhance their functional and managerial capabilities - guide them to develop and build their knowledge and competence. Build capability in Brand teams by sharing perspective and insights.

- MBA Tier 1 institute. Preferred batch: 2012 2014.

- Brand Management experience in FMCG industry is a must with at least 9+ years of overall experience with knowledge and some experience of ecommerce/digital marketing.