Group Product Manager - FMCG

We have an urgent role with one of the biggest FMCG Group at Gurgaon

Role : Group Product Manager

Function : Marketing

CTC : 40 Lacs

Broad Objectives of the role

Planning and implementing brand portfolio strategy in alignment with organization goals, competition activities and changing consumer market .

Qualification :

PGDBM from a reputed Institute; 2007-2010 batch Brand Management experience in FMCG industry

Knowledge/skills

Marketing data analysis, knowledge of media planning, consumer face marketing and research

Profile :

- Drive brand growth by translating and implementing the overall marketing/ category strategy into 1-yr and 2-yr action plans for the portfolio.

- Define the product portfolio deployment strategy and periodically review and examine the same to maintain the effectiveness and impact on the brand.

- Convert the insights from consumer research into action plans for the brand/ product portfolio including New Product Development and drive its implementation by working closely with key internal and external stakeholders

- Work with Sales/Trade marketing team to analyse the sales and profitability data (volumes, market share, growth, ATL, BTL) to identify appropriate initiatives and designs for enhancing the overall brand presence.

- Media Management - Plan the calendar and work with the media team to develop a media plans for the brand/portfolio and monitor media spend for each brand

- Market Research - Define the scope for research for the product category. Initiate new research in line with emerging requirement to assess feasibility. - Review and analyse research outcomes, draw interpretations and give appropriate recommendations to align brand marketing strategy to research outcomes.

- Develop mechanism to measure and track the effectiveness of media spends -analyze past trends, spends and expenditure for recommending the annual budget requirements 

- Plan judiciously for relevant initiatives and events for maximizing impact and effectiveness of the spends.

- Regularly scan markets (domestic and international), review and analyse external reports to identify and anticipate trends, shifts in media to conceptualize innovative ideas/initiatives for new products within and outside the existing range of products

- Make appropriate corrections in the media strategy to be in alignment with the changing requirements and trends.

- Coach and groom brand managers to enhance their managerial and leadership capabilities- guide them to develop and build their knowledge and competence.

- Build capability in Brand teams by sharing perspective and insights.

Interested candidate with similar profile share cv mentioning current and expected package.

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