Looking for Premium B-School MBA's with about 7-9 years of experience in a Brand/Marketing role with an FMCG.
To contribute to the growth of the brand portfolio on his / her market, by driving new product launches and pushing growth on pillar products through promotional and advertising excellence for a specific product group
- Manage product portfolio to contribute to brand development
- Implement new product launches
- Contribute to local adaptation of advertising creative material; analyse media recommendations
- Implement promotions and ensure implementation of trade marketing plan
- Listen to and develop a deep understanding of consumers ; develop insights, give feedback and recommendations on DMI paniers
- Analyse data on product segment/category to make recommendations to management
- Manage PPP budget for group of products and highlight issues
- Interact effectively with other departments (sales, logistics, training departments- ) to support marketing
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