Group Product Manager - FMCG

Group Product Manager - Among the Top 5 Leading FMCG Company-mumbai

1. To conceptualize and Plan Brand Communication Programs to achieve stronger brand health. This will involve-

a. Developing the STP strategy for the brand.

b. Developing thematic Campaigns w.r.t strategy, planning, designing and rollout

c. Responsible for working out a 360 / integrated activation plan around the theme concept.

d. To conceptualize Media communication programs to drive media efficiencies leading to mass reach of brand .

e. Ensuring that the marketing plan including media rollout is consistent with the approved and agreed template.

f. Optimising Budget Vs. Spends including Cost negotiations on large projects like TVC / Shoots.

2. Responsible for inducting the relevant ppl ( Sales / Marketing staff ) into the new campaign and managing expectations on thematic execution w.r.t integrated launch allocating resources and focus on the campaign

3. Ensuring a pre and post test of the concepts for thought crystallization & tracking effectiveness of the campaign.

4. Work on future Brand Planning projects, which pave way for the brand for the next 2-3 years. E.g. Brand Style Guide

5. Optimising Budget Vs. Spends at an overall brand level for corporate as well as the hubs

6. To ensure creative consistency at National Level for seamless implementation of brand instruments.

Contact - gold@pmsconsulting.in