Group Product Manager - Chemicals/FMCD

Group Product Manager

- Achieve all the target numbers for the product category

- Achieve the targeted numbers for own group of products.

- Attain the numbers for select set of products / new products / focus products by adequate support to the sales team.

- Track, measure and attain set goals on market share for both volume and revenue for own group of products.

- Refer to competitors' analysis for the product categories to aid achievement of all the target numbers.

- Provide inputs for own group of products to enhance the product by tracking and analyzing feedback from the market

- Execute the new product development initiatives to ensure continued value enhancement of the product category

- Partner with Product Category Head to provide inputs on new products or ranges for own group of products.

- Perform periodic product and market reviews to identify gaps and areas of opportunity for the group of products.

- Liaison with Product Category Head to brainstorm new product development ideas for the group of products.

- Ensure product testing of new products/ranges for own group of products in partnership with the R&D team.

- Execute the GTM plan for the new products for own group of products.

- Track competition to evaluate products vis- vis competition for own group of products

- Execute the BTL communication for the product category

- Execute the on-ground promotion initiatives for the group of products.

- Implement on-ground promotion activities through BTL in partnership with creative agencies.

- Liaison with the Brand team to ensure implementation of ATL activities.

- Ensure execution of Marketing activities and initiatives for the product category

- Understand market requirements and development of collaterals and POS elements to help promote the range of products for own group of products.

- Coordinate with various marketing vendors and agencies to ensure smooth and timely execution of the collaterals.

- Identify regional priorities and opportunities to create comprehensive marketing initiatives to achieve identified objectives.

- Plan and fulfill the demand of products/ ranges for the product category

- Ensure adequate and regular supply of products across markets in collaboration with the sales and supply chain team for own group of products

- Build synergies internally to enable smooth functioning of own group of products

- Partner with the Supply Chain to track the supply status and plan the production of own group of products.

- Liaison with R&D team to build long term and short term product plans and discuss solutions to customer complaints / feedback for own group of products

- Manage and grow the talent within the team by following people management initiatives

- Support Product Category Head in hiring best talent in the Product Category, developing and engaging them.

- Create a working environment that encourages high performance culture and conversations in the team