FEMALE CANDIDATES ONLY Job Title - Marketing Head Reports to Chairman Department - Marketing Location - Surat - HO 1. JOB PURPOSE: - We are looking for a dynamic and market-aware Marketing Head who can lead our Group. Our Marketing Head is expected to expand our reach, customers, and advocates. She will work closely with the Stakeholders and cross-functional team to achieve financial growth and profitability of the brand. The candidate needs to bring with them a healthy and respectful attitude. 2. RESPONSIBILITIES: - Create, execute, and measure marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology-driven environment - Create, own, and implement overall online as well as ofline marketing strategies, providing leadership and direction to team members - Understanding the company's unique market position, its advantages, and challenges for marketing channels. - Work with ATL & BTL agencies to convert strategy/take marketing concept into execution - Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion, gifting, seller/customer events, out-of-the-box tools, and tactics to garner product awareness among the audience - Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins - Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies - Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management, and Brand Management. - Plan and execute integrated marketing campaigns that build the company's pipeline and also mature existing opportunities - Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity creation. - Manage, track, report, and present program budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle. - Provide marketing expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics - To articulate platform and brand vision to the community at large and also to internal teams 3. KNOWLEDGE, SKILLS AND ABILITIES REQUIRED. Education: Requirement: Post Graduate/ MBA (Mandatory) Work Experience: - More than 10 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, File: CC Personal File Page 2 of 2 - Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities. Language skills - Outstanding communication skills to provide direction and feedback for creative and analytical components of the Marketing team across the group. CTC - Negotiable Required KSA: - Experience in Print, Media and Ads are must - Leadership quality is preferred - Should have handled a team of more than 10 members - The candidate should be an enthusiastic, experienced, metrics-oriented marketer who enjoys challenges and pushing his/her limits. - Ability to collaborate across the Group. - Result oriented and ready to take ownership. - Must have a desire to make an impact and a high work ethics. - Demonstrated success within B2B/B2C marketing. - Strong understanding of Excel and analytics along with data mining. Industry - Human Resources Services Employment Type - Full-time - Screening question

Surat

Gujarat

Group Marketing Head - FMCG 

Group Marketing Head - FMCG  ,Job Description for Group Marketing Head - FMCG  in CIEL HR in  Surat Gujarat for (10-15) years of experience. Apply Now!

Job Description for Group Marketing Head - FMCG  in CIEL HR in  Surat Gujarat for (10-15) years of experience. Apply Now!