Group Head - Paid Media - Digital

Job description :

Job Opening for Group Head Paid Media with a Digital Agency

Roles and Responsibilities :

- Develop a strong understanding of the clients products, competition, industry, marketing goals and objectives

- Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category

- Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews

- Work on yearly, quarterly and monthly media plan with the client and internal teams. Ensuring targets are achieved for the same.

- Be responsible for all client budgets and ensure they are being spent effectively and as scheduled

- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

- Cross sell multiple media & non-media solutions to the client as per requirement

- Team Management, Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting

- Coordinate strategies with internal teams to develop fully integrated campaigns as required.

- Collaborate with client teams and agency partners to ensure client goals are met. Maintain good relations with publishers / networks to ensure a positive imagery of the company.

- Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention

- Participate in the training, individual development, on-boarding and mentoring of staff. Ensuring team members complete requisite adwords / facebook certifications / trainings necessary to hone their skills.

- Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs

- Stay current with industry trends, best practices and discusses potential impact with team on client work

- Create POVs, best practices, and assist in developing process documents

- Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements

- Provide support to Finance Department for billing and search engine invoicing

Desired Candidate Profile :

- Minimum of 6 years of experience in Digital Marketing

- Must have worked on multiple media channels Search, Social, Display, Programmatic /Affiliate (atleast 3)

- Has good communication skills and conviction

- Highly informed and thoughtful perspectives on Digital Media overall.

- Ability to adapt brand expression and campaign strategy to relevant Digital channels

- Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore, Similar Web etc.