Job description :
Job Opening for Group Head Paid Media with a Digital Agency
Roles and Responsibilities :
- Develop a strong understanding of the clients products, competition, industry, marketing goals and objectives
- Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category
- Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews
- Work on yearly, quarterly and monthly media plan with the client and internal teams. Ensuring targets are achieved for the same.
- Be responsible for all client budgets and ensure they are being spent effectively and as scheduled
- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
- Cross sell multiple media & non-media solutions to the client as per requirement
- Team Management, Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting
- Coordinate strategies with internal teams to develop fully integrated campaigns as required.
- Collaborate with client teams and agency partners to ensure client goals are met. Maintain good relations with publishers / networks to ensure a positive imagery of the company.
- Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention
- Participate in the training, individual development, on-boarding and mentoring of staff. Ensuring team members complete requisite adwords / facebook certifications / trainings necessary to hone their skills.
- Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs
- Stay current with industry trends, best practices and discusses potential impact with team on client work
- Create POVs, best practices, and assist in developing process documents
- Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
- Provide support to Finance Department for billing and search engine invoicing
Desired Candidate Profile :
- Minimum of 6 years of experience in Digital Marketing
- Must have worked on multiple media channels Search, Social, Display, Programmatic /Affiliate (atleast 3)
- Has good communication skills and conviction
- Highly informed and thoughtful perspectives on Digital Media overall.
- Ability to adapt brand expression and campaign strategy to relevant Digital channels
- Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore, Similar Web etc.
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