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18/05 Shraddha
Consultant at Xpert Conexions

Views:176 Applications:66 Rec. Actions:Recruiter Actions:3

Group Head - Paid Media - Digital (6-10 yrs)

Delhi NCR Job Code: 926323

Job description :

Job Opening for Group Head Paid Media with a Digital Agency

Roles and Responsibilities :

- Develop a strong understanding of the clients products, competition, industry, marketing goals and objectives

- Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category

- Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews

- Work on yearly, quarterly and monthly media plan with the client and internal teams. Ensuring targets are achieved for the same.

- Be responsible for all client budgets and ensure they are being spent effectively and as scheduled

- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

- Cross sell multiple media & non-media solutions to the client as per requirement

- Team Management, Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting

- Coordinate strategies with internal teams to develop fully integrated campaigns as required.

- Collaborate with client teams and agency partners to ensure client goals are met. Maintain good relations with publishers / networks to ensure a positive imagery of the company.

- Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention

- Participate in the training, individual development, on-boarding and mentoring of staff. Ensuring team members complete requisite adwords / facebook certifications / trainings necessary to hone their skills.

- Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs

- Stay current with industry trends, best practices and discusses potential impact with team on client work

- Create POVs, best practices, and assist in developing process documents

- Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements

- Provide support to Finance Department for billing and search engine invoicing

Desired Candidate Profile :

- Minimum of 6 years of experience in Digital Marketing

- Must have worked on multiple media channels Search, Social, Display, Programmatic /Affiliate (atleast 3)

- Has good communication skills and conviction

- Highly informed and thoughtful perspectives on Digital Media overall.

- Ability to adapt brand expression and campaign strategy to relevant Digital channels

- Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore, Similar Web etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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