Group Head - Digital Media Planning - Digital Marketing Agency

Responsibilities:

- Planning & executing the Media plans for the brands backed up with research & strategy.

- Consult with creative teams on campaign elements, including banners, email, rich media, search marketing, etc.

- Coordinate negotiations with media vendors

- Constant communication & coordination internally within teams.

- Track media expenditures to ensure agency and client budget compliance

- Evaluate media proposals and provide written POVs

- Hands-on experience on Campaign Management platforms.

- Able to build client-relationship by proposing new digital marketing solutions/services and strategies on a regular basis.

- Understand Analytics tool will be an additional advantage.

- Compute ROI of online media activity, and make recommendations to optimize client results

- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.

Must To Have:

- Bachelors degree with interest or emphasis in marketing, advertising, psychology or related fields

- Experience into online/digital/interactive advertising experience required

- Enthusiasm and a passion for advertising/marketing.

- Willingness and motivation to learn.

Good to Have:

- Comprehensive knowledge of online creative specifications.

- The ability to work autonomously and take ownership of assigned campaigns

- A high degree of organization and communication skills.

- Strong interpretation skills; can work from little detail.

- Dedication to excellent client service.

The successful candidate should have a passion for digital advertising and an insatiable desire to learn and explore emerging trends.