Group Head - Digital Marketing - Advertising Firm

We have an urgent requirement for leading Advertising Firm based out of Gurgaon. Its 5 Days working.

Essential Duties and Responsibilities :

- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

- Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]

- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.

- This position will focus on the strategic, out-of-the-box creative thinking to produce highly impactful and engaging social media campaigns.

- Collaborate with product, SEO and marketing teams on new technologies and potential programs for social media.

- Keyword research strategies (terms, head/tail, user intent, etc)

- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing

- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)

- This role works cross-functionally with Marketing, Communications, Product, Customer Care, Legal, and HR to support the company's mission Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.

- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

- Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code

Sonal Singh