Group Head - Copywriting - Marketing Agency

A Digital marketing/ Creative agency based in India.

Experience: 4 7 years.

CTC: 12 LPA.

Location: Mumbai (Worli).

Responsibilities.

- Writes narratives, scripts and storyboards, annotations and treatments.

- Expresses ideas with clarity; on brand; on message and targeted to audience.

- Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity.

- Comprehends and understands brand continuity, brand guidelines and brand positioning.

- Creatively supports the effective use of technology and its applications to solve business problems.

- Contributes work to pitches.

- Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration.

- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.

- Executes creative concepts together with Art Director at the direction of the creative director.