Group Category Manager - FMCG - IIM/XLRI

Group Category Manager

Mumbai

- Create a market and Build a successful Brand from scratch

- Opportunity to move into the global management stream in the long term

About Our Client:

A world-leading, MNC fortune 500 company specializing in consumer durables.

Job Description:

Reporting to the Director for Marketing; you will be responsible for:

- Expanding the brand and making it the preferred Brand of Choice

- Developing marketing initiatives, to fuel the growth of the brand

- Supporting the Selling Organization with programs and tools

- Creating 3-5 year strategic plans and annual marketing plans for core brands

- Identifying new business opportunities and entry strategies for new brands in the Category

- Creating suitable advertising and below the line promotions

- Managing external agencies to maximize effectiveness of spend

- Using Market Research effectively to gain deep consumer insight

- Supporting the VP Marketing in creating annual Marketing plans

- Delivering top-line (revenue) targets and Maximize Price-value offering

- Coordinating with Global Product groups and other Country Management to execute Global Strategies in the local market.

The Successful Applicant:

You will have 10 years plus Sales and Marketing (min 6 years marketing) experience in and FMCG or Durables set-up. Currently working as a Brand/Product Manager; you will be an MBA (marketing) from a top-tier institute (IIM, XLRI, NITIE, MDI, NMINS) with strong analytical, strategic, execution and communication skills. You will be hands-on and Entrepreneurial; with high growth orientation, business maturity and risk-appetite.

What's On Offer:

A chance to own strategy and establish vision for a category with a leading MNC set-up, while enjoying the accelerated growth, complexity and change that form part of a startup enterprise.