Posted By
Posted in
Sales & Marketing
Job Code
727282
Group Brand Manager-FMCG-Personal Care-Health Care-OTC
Position: Group Brand Manager - Marketing
Reporting To - Sr. GM - Marketing
Experience : 6-10 years
Qualification : MBA/PGDM
Job Responsibility :
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.
- Strategies on new product development & reaching to new segments by continuously
- Scanning the business environment for untapped consumer bases based on market intelligence.
- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.
- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy and individual brands.
- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R& D.
- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
- Interacts with all employees on a regular basis to understand their key concerns and ensures the development of systems and policies that are enabling in nature.
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Posted By
Posted in
Sales & Marketing
Job Code
727282