1. Ideate innovative brand Campaigns for the category
2. Extend existing product and brand properties to other platforms
3. Manage vendors for various projects and ensure smooth execution
4. Execute events to improve brand awareness and salience
5. Co-ordinate with teams across functions for various projects
6. Co-ordinate with creative agency for campaigns of
7. Conduct reader engagement contests and activities to improve brand recall value
8. Prepare accurate budgets for the brand initiatives and manage the budgets.
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