Group Brand Manager - Beverage Manufacturing

We are having an opening with the leading Beverage manufacturing company for the position of Group Brand Manager based at Mumbai.

Job Description:

1. Conceptualize & develop effective marketing programs (both ATL and BTL) in order to achieve brand objectives for a Brand portfolio.

2. Developing and implementing Annual Brand plans, and Strategy Plans.

3. Integrate Marketing Plans with Sales Volume KPIs monitor and analyse sales figures

4. Closely work with cross functional teams internally.

5. Interact with advertising, media planning, design and PR agencies on all communication requirements

6. Identify research needs, brief MR agencies and implement actions based on findings.

7. Work closely with Trade Marketing teams to align and deliver on brand objectives

8. Spearhead new thinking and Innovations in the marketing function

9. Take responsibility for brand alliance, tie - ups, promotions, line extensions, etc with agreed objectives

10. Conceptualize and implement consumer offers, trade offers etc in line with brand objective

11. Brand performance analysis & tracking in relation to competing brands

Mukti Kulkarni