Group Bayport - Senior Manager - Category Management

Key Responsibilities:

- Measure product performance by keeping a tight watch on Conversion (cart, traffic), Order Value, Bounce Rate, Traffic etc

- Create and implement standard operating procedures & ensure adherence by cross teams

- Analyze data or insights to determine industry and consumer trends.

- Devise long-term development strategies for product categories

- Develop exit strategies for unsuccessful products

- Foster trust relationships with vendors/ procurement to achieve better pricing and quality of services

- Place appropriate orders to ensure product availability that meets consumer demands

- Determine the positioning of a product category to maximize visibility

- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category

- Collaborate with sourcing/supply to expand product categories

- Make forecasts for product demand to build sustainable inventory

- Assume responsibility of budget development and revenue for category

- Closely work with technology teams for improving category shopping experience

- Develop in-depth understanding of categories and customer needs and pain points & deep dive into analysis of consumer behaviors & trends, by reviewing the internal & external data

- Conduct market research for an assigned topic to dig out relevant data and insights