Group Bayport - Manager/Senior Manager - Search Engine Marketing - IIT/NIT/BITS/IIM/ISB/MDI/FMS

About the Role :

We are looking for SEM/PPC professionals having strong numerical / analytical skills and enjoy pushing boundaries continuously and looking to establish themselves as digital marketing experts in the industry.

Designation : Senior Manager-SEM

Location : Gurugram (Haryana), India.

Job Responsibilities:

- Managing extremely large scale paid marketing campaigns through SEM.

- Developing a holistic view for specific categories and manage complete P/L of the categories across both mobile and desktop while ensuring deployment of allocated spends and driving high-quality traffic and conversions.

- Prides himself / herself on leading adoption of cutting edge digital marketing practices and tools.

- Enjoys working in teams with top quality talent.

- Willing to take on additional responsibilities in the digital marketing space beyond SEM when the opportunity arises

What we require (Desired Skills and abilities) :

Skills:

- Strong capacity for logical thinking, quantitative ability - ability to deal with numbers is very important.

- Should have handled Adwords budget more than 1 million a month in e-commerce domain.

- Hunger for staying up-to-date with the latest trends and tools in the digital marketing space. We believe in doing cutting edge work and believe in hiring talent who believes likewise.

- Expertise in Adwords (Search & Display) -Work on digital performance marketing using platforms like Google AdWords, Facebook among others.

- Good understanding of digital paid media best practices/ Pay Per Click (PPC) optimization, Remarketing, A/B Testing

- Good communication skills.

- Strong Excel skills preferred.

- Expertise in Google Analytics.

Experience:

- 8+ years of experience in SEM (Google, Bing & Facebook Paid)

Educational Certifications: B.Tech/MBA (Top Tier Institute)