Group Bayport - Director - Digital Marketing

Job description

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Roles and Responsibilities

- Build a strong digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Desired Candidate Profile

- Proven work experience in a leadership role

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

Desirable: degree in Marketing, Digital technologies or relevant field