Grip Invest - Copywriter

Copywriter

What You'll Do:

Roles Responsibilities:

- Brainstorm, craft stories and build brand awareness through campaign level thinking and execution whether through digital ads/videos, email, landing pages or Social.

- Leverage creative storytelling and an engaging copywriting style to push brand awareness to anew level

- From headlines to scripts, long copy to site copy, the right person for this role can write across products, campaigns, and channels (sites, banners, notifications, e-mails, social, videos etc.)delivering work that breaks through.

- Envision and create the tone and personality of a brand/campaign

- Strategize and create tactical and topical campaigns around key business initiatives

- Deliver creative outputs basis the brief, and drive them from ideation to execution

- Connect and collaborate with an ecosystem of stakeholders, and ensure timely delivery of creative outputs

- Ideating copy and content for communication pieces across different digital platforms

- Liaise with Designers to enrich the copy with visual aids, like images and charts

KPIs:

- Maintain a consistent and engaging tone of voice for the brand across platforms

- Drive and boost the creative quotient in brand creatives

- Scale the creative outputs for the digital as well offline campaigns

The Ideal Person:

Qualification:

- Has proven skills in the areas of copywriting, storytelling with 6+ years of experience

- Is detail-oriented with a good eye for overall output

- Is a fresh thinker who embraces challenges and new methods of thinking

- Is self-motivated with a positive attitude and strong communications skills

- Should be from agency background. Start-up experience is an add-on