GreyOrange - Manager - Product Marketing

Product Marketing Manager

India; Full-time

Reporting to : Lead - Marketing

As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

Your responsibilities will include :

- Ability to develop world class product and marketing collateral and brand messages with USPs

- Develop product positioning and messaging that differentiates your products in the market

- Sales enablement - Maintain, update and share Knowledge Bibles for each category to en-roll sales and marketing teams on the category knowledge

- Communicate the value proposition of the products to the sales and solutions teams

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Competition mapping - stay abreast with the latest industry developments; Know your competitors and how they fair against your products

- Conduct detailed competitor intelligence analyses and provide high quality deliverables and conclusions.

- Collect and analyse competitive information gathered through a variety of sources (e.g., speaking engagements, media review, annual report review, trade journal analysis, vendor information, etc.).

We would like you to have :

- 5+ years of product marketing experience

- Bachelor's Degree in Engineering and Masters or any other equivalent qualification in marketing required

- Very strong oral and written communication skills

- Powerful analytical and presentation capabilities

- Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties.

- Comfortable with directly speaking to high-level customers and senior members internally

- Ability to build holistic picture of likely competitive strategies and individual market competitive landscape