At GreyAtom, we are transforming the way people learn technology. We are a Mumbai-based Ed-tech company building a learning platform to upskill people in emerging technologies like Data Sciences, Artificial Intelligence &amp; Blockchain. GreyAtom is the proud Winner of 2018 'SheSparks' Award for Best Edutech Startup. Why are we hiring? We have a product that is changing the way learning is done. We want to take it to the masses. What are we looking for? Apply if you can - anchor a team, establish a brand voice &amp; can tell stories across media 3 best things about the job: 1. Be part of building the expertise for the organization from the ground up 2. An opportunity to learn from Entrepreneurs! People who start their own business have a different mental and professional makeup than those who have never gone off to create something of their own. Entrepreneurs are defined by seeing a problem and thinking of an innovative and original way of addressing it- They approach problems differently, are constantly finding solutions, and are driven to make the most out of their time and work. 3. Be a part of an exciting and dynamic industry which is at its inflection point. Opportunity to innovate and think out of the box ideas to promote India's leading Talent. Job description This is a SENIOR position. You will be working with content teams inhouse and freelancer network Overview:&nbsp; - Manage Content Development, Content Strategy and Content Marketing activities for print and digital for our Global markets. - A creative marketing mind with the ability to conceptualize content for collaterals/website / social media, plan content projects, meet deadlines and manage a team. - The ability to interpret web and content analytics. - This person should understand the requirements of various markets and be able to plan and deliver to these needs to reach a potentially broad customer base. - This position requires experience in leveraging content to support strategic organizational objectives. What you'll do: - Build the editorial program with a focus on quality and frequency - Set the content strategy for all our owned channels: blogs, website, podcast, social - Oversee execution, working closely with agencies and internal partners - In partnership with Product Marketing, contribute to product marketing efforts: technical blog, web pages, whitepapers - Day-to-day editing and writing; blog posts, bylines, etc. - Develop the brand voice and copy - Create and own KPIs for content across multiple channels Marketing strategy and delivery - Contribute to the definition of the marketing strategy with ownership of brand and content strategy. - Oversee the development of content to ensure the generation of leads and opportunities in partnership with the sales team and marketing director to achieve company objectives - Be a part of the product development process to ensure marketing and communications is considered from the earliest stages and is an essential part of internal processes. - Develop online and social media marketing strategy and work with your team to execute effectively - Drive and manage continuous improvement programmes for platforms including the website and inbound marketing platform. Content marketing management and creation - Deliver market-leading content marketing output that's unified across - Planning for a content marketing approach that will feed outreach and deliver value to those who consume it - Produce a range of content across a variety of mediums (including digital, video, podcasts and white papers) that reflects the needs and interests of our core customers and influencers in learning and development - Create compelling, high-quality content that drives interest in our brands - Write engaging copy and find interesting ways to get people talking about new products/services socially - Establish relationships with key internal and external content creators, subject matter experts and thought leaders. Brand management - Develop and champion the GreyAtom brands externally and internally. - Successfully develop brand strategies that help achieve cluster aims - Ensure consistent and engaging tone of voice is achieved in all marketing and brand content - Create and embed brand guidelines across all media and forms of communication - Uphold the GreyAtom brands across the organisation for both internal and external About you - To succeed in this role your application will need to demonstrate: - Breadth and depth in your marketing experience, which should include marketing and brand management - Refine our messaging and positioning, the foundation of all our content; - Optimize the structure and messaging to drive conversion; - Develop and own a content marketing strategy to drive acquisition and engagement; - Experiment with guerrilla marketing ideas to uncover our best lead generation channels; - Mature our social presence online to drive traffic back to our website. - Excellent people management skills, with the energy and ideas to inspire your team - The proven ability to create and manage online and social media brand presence - Experience of creating and managing integrated communications programmes and measuring their impact and effectiveness - Experience and knowledge of developing and implementing marketing strategy and tactical plans - Experience in managing budgets and using resources cost-effectively - Demonstrable experience in creating engaging marketing content, particularly for use online - Excellent communication skills, particularly when it comes to the written word - Highly enthusiastic, flexible and dynamic individual comfortable working in a fast paced and growing organisation. - If you're passionate about creating innovative, delightful, and life-changing products and experiences for the learner, we- d love to hear from you.

Mumbai

GreyAtom - Head - Content Strategist 

GreyAtom - Head - Content Strategist  ,Job Description for GreyAtom - Head - Content Strategist  in GreyAtom in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for GreyAtom - Head - Content Strategist  in GreyAtom in  Mumbai for (8-15) years of experience. Apply Now!