Greencell Mobility - Head - Marketing & Communications

Head - Marketing & Communications

Objective :

- We are looking for a passionate Marketing Head to join our executive team.

- You will report directly to the Demand Head and lead our superb in-house marketing team.

- Your duties will include managing all marketing operations, assessing, and improving existing initiatives, and devising new strategies to increase revenue.

- This role will be crafting strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative, and increase the market share of GCM as a brand and increase organization equity with customers

Responsibilities :

- Oversee a company's overall advertising and sales strategy.

- Drive revenue by increasing sales through marketing activities.

- Develop the structure of the business's marketing department.

- Negotiate advertising contacts.

- Planning, implementing, and overseeing all marketing and advertising campaigns.

- Liaising with sales and public relations teams to align objectives.

- Growing and developing the in-house marketing team.

- Building a network of reliable external agencies and marketing professionals.

- Conducting market research and staying abreast of competitor positioning.

- Contributing to new business development initiatives.

- Budget management.

- Establish the brand strongly in the EV and mobility Eco-system as the leader through strategic partnerships and initiatives.

- Leverage digital presence including websites, social, and online reputation.

- Brand communication across online and offline, ATL and BTL activations

- Assist HR with collaterals and marketing communication for driver sourcing and recruitment.

Competencies required for the Job : Strategic Business Orientation, Change Management, Customer Focus and Entrepreneurial