Great Learning - Manager - Product Marketing

Job summary: We are looking for a highly motivated and driven individual to join our product team at Great Learning. In this hybrid product and marketing role, you will be working on Great Learnings free course platform used by 9M+ learners and responsible for driving acquisition, engagement and monetisation from product and outbound communications like emails and whatsapp.

Key Responsibilities:

- You'll be working with the larger product and business teams to devise strategy and plan roadmap to increase acquisition and monetisation metrics.

- Creating detailed Product Requirement Documents and working closely with the tech and design teams to ship those products/features.

- Analysis & driving adoption -Ensure driving adoption of products being handled by doing analysis and problem-solving. Use data-driven insights to inform product decisions and measure the impact of product improvements.

- Conduct A/B testing and other experiments to optimize product features for the relevant metrics.

- Owning end to end outbound communication channels like email and whatsapp - which includes developing overall email marketing strategy, identifying target sets, working closely with content and design teams to create relevant templates and supervising flawless execution.

- Spearhead the strategic review and analysis of campaign results, utilizing deep insights to drive continuous improvement and optimization of email strategies.

Qualifications:

- Looking for individuals with 3-5 work experience in similar product marketing hybrid roles.

- Folks experienced in either product or marketing roles and keen interest in the other one are also encouraged to apply.

- Adept at cross-functional leadership and collaboration, with the ability to steer strategy discussions and decisions with other marketing leaders.

- English proficiency with great communication skills will be important for the role.

- Exceptional project management skills and the ability to manage strategic plans along with day-to-day tactical execution.