Great Learning - Assistant Manager - Social Media Marketing

About Great Learning :

Company Website : http://www.greatlearning.in

Who we are?

We are an ed-tech company that offers programs in career critical competencies such as Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud Computing and more. Our programs are taken by thousands of professionals every year who build competencies in these emerging areas to secure and grow their careers.

We are on a mission to make professionals proficient and future ready. At Great Learning, our programs always focus on the next frontier of growth in industry and currently straddle across Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud Computing and more!

Impact :

We are amongst the top 3 ed-tech startups in India in terms of revenue and scale. Over 10000+

professionals have taken our programs and we have delivered 5 million+ hours of learning in analytics. We have a network of 700+ Great Learning Gurus, all of who are industry experts engaged in teaching, guiding and mentoring candidates through our programs.Our analytics programs have been ranked as India's best program for 2015, 2016, 2017 and 2018! We have learning centers established in 7 cities: Bangalore, Chennai, Hyderabad, Gurgaon, Kolkata, Pune & Mumbai

Media Mention & others :

https://www.greatlearning.in/blog/education/

Alumni success stories - https://www.greatlearning.in/alumni

https://yourstory.com/2018/09/launched-2013-edtech-startup-great-learning-eyeing-rs-100-crore-revenue/

http://www.forbesindia.com/article/work-in-progress/mohan-lakhamraju-the-accidental-academic/51635/

Job Description :

- Ideate and execute creative campaigns on social media for engaging with our relevant community

- Plan content themes for every month based on external events (festivals/cricket/elections etc.) and the priority businesses of the brand

- Promote a mix of content formats (video/infographic/testimonial/industry news etc.) for Linkedin, Instagram, FB, Twitter based on engagement insights from past campaigns

- Work with relevant celebrities, macro-influencers and micro-influencers to amplify our content reach

- Employ platform specific hacks to boost organic reach and engagement of posts

- Review wall copies and creatives of posts to ensure grammatical correctness and consistency with the brand guidelines

- Track and improve on organic reach, engagement levels of posts and grow all the social media communities consistently

Ideal candidate profile :

- 2-3 years experience as a community manager or social media manager handling social media accounts of well known B2C brands

- Adept at using Linkedin, Instagram, FB, Twitter to disseminate content organically and inorganically

- Ability to leverage trending topics in creative ways to promote the brand

- Proficient in English with excellent communication skills

- Ad agency experience preferred