Great Learning - Assistant Manager - Performance Marketing

Job Description : 

- Design and oversee all aspects of our digital marketing efforts including our marketing database, email, search and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) to take timely actions in order to maximize output

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create digital assets and optimize user experience to maximize conversions

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with external agencies and vendor partners

- Identify the latest trends and technologies affecting our industry